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“Are you looking for an online local business marketing strategy? Do you want to know how to implement online marketing in order to grow your offline business success?”

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“If Your Potential Customers are Doing a Local Business Search Online for the Products or Services That You Sell – Will They Find Your Business? Will Your Online Local Business Marketing in Saint John NB Successfully Direct Them To Your Website and Then Into Your Business?”

If you are in the Saint John NB area (Rothesay, Quispamsis, Hampton, Grand Bay, Sussex), own a business and are looking for new ways to attract more customers then it is time to step-up your online marketing. The Internet has grown so much and so rapidly that this has become the new medium and the best “bang for the buck” advertising and online local business marketing strategy available. If you aren’t sure how to achieve this you can get the help of  a business strategist specializing in website creation with SEO (search engine optimization) for local business. You want customers to find you online. And we have the experience to attract customers to your website and ultimately into your business.

As you are aware, in business there are only two keys – traffic and conversion. You need customers to come into your place of business and then your want them to purchase your service or products.

Now the first step is to get people into your business. There are a number of ways to do this. Some new; some traditional. However the dynamics are changing with the advent of online local business marketing:

• Search Engines – Google, Yahoo, Bing (formally MSN)
• Yellow Pages
• Newspapers & Magazines
• Yellow Pages Online
• Television & Radio
• Direct Mail
• The White Pages

Did you notice that the #1 way that people are now finding local businesses is by using the Search Engines – primarily Google. This is what is referred to as online local business marketing.

What You Need To Ask Yourself Is, When Local Customers Search Online For What You Sell, Do They Find You?

 

 

Online Local Business Marketing

Are Potential Customers Finding Your Business Online?

People have changed how they are finding the local businesses that carry the products or provide the services they want.

It used to be they would simply look in the Yellow Pages.

However, people searching for local businesses via the search engines have officially overtaken the Yellow Pages™.

As well, statistics are showing that 61% of those researching online purchase their products offline meaning at local businesses.

If you are unsure as to whether a website would benefit your business please read How a Website Can Help Your Online Local Business Marketing.

Are You Using Online Local Business Marketing? The Successful Businesses Are Using Online Local Business Marketing – Or Will Be!

On the Internet, being found revolves around the question of when people search for your product or service, do they find you or do they find your competitors.

The term Local Search refers to when a person is looking to locate a product or service in their city or town or in another town if they are planning to visit or move to that city.

For example if you live in Saint John and are looking to find a hair stylist, you would likely go to Google search, and type in something like, “Hair Stylists Saint John NB” or “Hair Salons Saint John New Brunswick.”

Now if the person who owns a hair styling shop has her place of business listed in Google Places with that listing optimized with all of the proper information, then her business listing will show up.

Google will show her business location marked on the Google map with a pin with a letter as well as an address, phone number and a link to the website.

Now if you want more information then you would click on the link to her website and if you find the service or product that you are looking for, the odds of you calling her business is excellent and she now has a new client.

Local search is changing the game for those looking to market locally online, particularly small businesses.

Online Local Business Marketing Simply Means More Business

What Google has done with the introduction of Google Places is a brilliant shift to helping small businesses get found. Yahoo and Bing are quickly moving at getting on board.

The businesses that are focusing on getting their businesses found online are ahead of the curve.

However to help and make the most of your business being found online there are several things that can and should be done.

Resources You Can Use for Online Local Business Marketing

Please check out our resources to the right. We have a 21-step e-course that’ll teach you how you can get found in Google. We also have a free copy of “How You Can Use the Internet For Your Business” which is a 10-page report that’ll give you an overview of marketing your local business on the Internet.

Please feel free to sign up on both forms.

So, What Do You Need?

For online local business marketing you need a website that gives a favourable impression of your business. Your site must  contain quality content and information that is presented in a way that is easy for your customer to find what they are looking for.

Your contact information must readily available. Your phone number, address, map business hours and email addresses must be easy to find.

Your website must also display properly on a mobile phone. This is becoming so important since half of the local business searches are done with a cell phone and this is increasing exponentially!

Your online local business marketing website and Google listings must be optimized according to Googles requirements.

If you give Google what they want they’ll rank your website higher and this will ultimately send customers to you.

To accomplish this and more, you’ll also need lots of back links pointing to this quality content, by submitting articles and press releases out to important websites.

You’ll want them going out to directories, social sites like Twitter and Facebook, using keyword specific anchor text links and categories where necessary.

These are all things you’ll want to keep going month after month. One or two months may get you to the top, but staying there is the key.

Once you’re up there and staying there, your traffic will increase in ways you couldn’t imagine before.

Services Offered foor Online Local Business Marketing

• Website Creation – Creating Your Effective Local Business Website
• Mobile Phone Ready
• Google Local (Complete Set-up)
• SEO – Website Optimization – What is SEO?
• Create an Email Marketing Campaign
• Video Marketing – What is Video Marketing?
• Press Release Marketing
• Write and Post Information Articles
• Business Directories
• Social Media Marketing

Other Services

We also design leaflets, pamphlets, brochures, cards and other paraphernalia that is ready for mass printing. This offline printing can be used to promote your business and as “bag stuffers” to encourage  customers to go to your website where they can join your mailing list, etc.

 

 “Be someone who makes things happen… not someone who wonders what happened!”

If you don’t have a website and you want more customers call us today to arrange a free consultation for your online local business marketing strategy.

If you have a website but are wondering why it isn’t getting you new customers and would like to know how it can be improved. This improvement will not only get you new customers but we can also develop strategies to keep customers coming back through email marketing. For your website evaluation, please fill our the form on our “Contact Us” page.

To find out how we can help you grow your business call us today at (506) 654-4328 or send an email to: info@online-offline-marketing-success.com.

With our online local business marketing strategies – together we can build your business!